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How to Price 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Oz Shy 作者

Cambridge University Press

译者

2008-1-14 出版日期

448 页数

USD 42.00 价格

Paperback

丛书系列

9780521715645 图书编码

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发表于2024-11-27

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How to Price 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How to Price 在线电子书图书描述

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

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