Sport Promotion and Sales Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Irwin, Richard L./ Sutton, William A./ McCarthy, Larry M., Ph.D. 作者

译者

2008-1 出版日期

352 页数

$ 87.01 价格

丛书系列

9780736064774 图书编码

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发表于2024-09-19

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Sport Promotion and Sales Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The ground-breaking first edition of this book has given way to a thoroughly revised second edition that has kept pace with the changing times in the sport promotion and sales industry.The authors are well known for bridging the academic and professional gap with their own extensive experience and the emphasis on bringing professional practice thinking to students in the classroom. In the second edition, the authors give greater emphasis to the role of sales and sponsorship as an integral part of developing a successful sport business. Readers will learn how the sport industry is a unique selling market, including how to use "eduselling" in practice and they will have three chapters to understand the role of sponsorships and how to nurture and activate them. A radically updated technology chapter provides great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.

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