Sport Promotion and Sales Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Irwin, Richard L./ Sutton, William A./ McCarthy, Larry M., Ph.D. 作者

譯者

2008-1 出版日期

352 頁數

$ 87.01 價格

叢書系列

9780736064774 圖書編碼

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發表於2024-11-25

Sport Promotion and Sales Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Sport Promotion and Sales Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Sport Promotion and Sales Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sport Promotion and Sales Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Sport Promotion and Sales Management 在線電子書圖書描述

The ground-breaking first edition of this book has given way to a thoroughly revised second edition that has kept pace with the changing times in the sport promotion and sales industry.The authors are well known for bridging the academic and professional gap with their own extensive experience and the emphasis on bringing professional practice thinking to students in the classroom. In the second edition, the authors give greater emphasis to the role of sales and sponsorship as an integral part of developing a successful sport business. Readers will learn how the sport industry is a unique selling market, including how to use "eduselling" in practice and they will have three chapters to understand the role of sponsorships and how to nurture and activate them. A radically updated technology chapter provides great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the sport industry.

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