For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
• Effective networking
• Defining a target readership
• Creating pitches for talk shows
• Getting media coverage
• Utilizing the Internet and other outlets
• Preparing for interviews and tours
• Hiring an independent publicist
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!”( Ellen Levine, editorial director, Hearst Magazines)
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