Marketing Maximilian 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Marketing Maximilian

简体网页||繁体网页
Larry Silver 作者
Princeton University Press
译者
2008-5-4 出版日期
320 页数
USD 67.50 价格
Hardcover
丛书系列
9780691130194 图书编码

Marketing Maximilian 在线电子书 图书标签: Renaissance   


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发表于2024-11-07


Marketing Maximilian 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Maximilian 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Maximilian 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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(1) genealogy: the justification of position; (2) self-aggrandizement: religious war and palace entertainment

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(1) genealogy: the justification of position; (2) self-aggrandizement: religious war and palace entertainment

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(1) genealogy: the justification of position; (2) self-aggrandizement: religious war and palace entertainment

评分

(1) genealogy: the justification of position; (2) self-aggrandizement: religious war and palace entertainment

评分

(1) genealogy: the justification of position; (2) self-aggrandizement: religious war and palace entertainment

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Marketing Maximilian 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Maximilian 在线电子书 图书描述

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Drer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

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