Political Marketing and British Political Parties 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lees-Marshment, Jennifer 作者

Manchester University Press

译者

2008-7 出版日期

328 页数

$ 38.42 价格

丛书系列

9780719077197 图书编码

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Political Marketing and British Political Parties 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

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