Political Marketing and British Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lees-Marshment, Jennifer 作者

Manchester University Press

譯者

2008-7 出版日期

328 頁數

$ 38.42 價格

叢書系列

9780719077197 圖書編碼

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發表於2024-11-10

Political Marketing and British Political Parties 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Political Marketing and British Political Parties 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Political Marketing and British Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Political Marketing and British Political Parties 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Political Marketing and British Political Parties 在線電子書圖書描述

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

Political Marketing and British Political Parties 在線電子書下載 mobi epub pdf txt 在線電子書下載

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