Preface
Introduction
Chapter 1 Children and Adolescents: Unique Audiences
Media Enviornment and Habits of Today's Youth
Children Are Different From Adults
Children Are Different from Each Other
Adolescents Are Different From Children
Develpomental Differences in Processing the Mass Media
Conclusion
Exercises
References
Chapter 2 Advertising
Historical Changes in Advertising to Children
Content Analyses of Television Advertising
Cognitive Processing of Advertising
Persuasive Impact of Advertising
Phases of Consumer Behavior During Childhood
Marketing Strategies in the 21st Century
Regulation of Advertising Targeted to Youth
Teaching Advertising LIteracy
Conclusion
Exercises
References
Chapter 3 Educational Media
Economic and Regulatory Forces That Affect Educational Media
Children's Learning From Media
Learning to Learn From Media
Conclusion
Exercises
References
Chapter 4 Prosocial Effects of Media
Prosocial Media for Adolescents
National and International Prosocial Efforts
Ratings
Exercises
References
Chapter 5 Media Violence
How Violent Are American Media?
Does Media Violence Attract Youth?
Can Media Violence Lead to Aggression?
Can Media Violence Desensitize Young People?
Can Media Violence Produce Fear?
Cultural Debates About Media Violence
Guns and the Media
Suicide and the Media
Marketing Violence to Youth
Government Regulation of Media Violence
Japan Verses the United States: A Cross-Cultural Comparision
Can Media Violence Have Positive Effects?
Conclusion
Exercises
References
Chapter 6 Sexuality and the Media
Background
Television as a Source of Sexual Information
What Do Children and Teenagers Learn From Television?
Why Teenagers May Be Particularly Susceptible to Sexual Content in the Media
Movies
Questionable Language and Taste in Movies and Television: A New Trend?
Print Media
The Nature of the Research
Prosocial Sexual Content on Television
Contraceptive Advertising
Pornography
Solutions
Conclusion: Unanswered Questions
Exercises
References
Chapter 7 Drugs and the Media
Adolescent Drug Use
Determinants of Child and Adolescent Drug Use
Impact of Advertising on Children and Adolescents
Cigarettes
Alcohol
Drugs
Solutions
Exercises
References
Chapter 8 Rock Music and Music Videos
Rock 'n' Roll Music
How Teenagers Use Music
Music Videos and Music Television (MTV)
Conclusion
Exercises
References
Chapter 9 Eating and Eating Disorders
Food Advertisements
The Impact of Food Advertisements on Behavior
Food in Television Programming and Movies
Food Advertised in Schools
Does Television Viewing Increase Childhood Obesity?
Eating Disorders and Body Image
Disordered Body Image
Anorexia Nervosa and Bulimia
Conclusion
Solutions
Exercises
References
Chapter 10 Video Games
Definitions
The Development of Video Games
Time Commitment
Why Are Video Games Popular?
Game Preference
Game Ratings
A Closer Look at Violent Video Games
The Importance of a Preference for Violent Video Games
Research on the Effects of Playing Violent Video Games
A Brief Word About Online Games
Video Games and Health
The Positive Potential of Video Games
Video Games and Education
Implications for Public Policy and for Parents
Exercises
References
Chapter 11 The Internet
Are Children and Adolescents Using the Internet?
Are Parents Concerned?
The Internet: What Is It?
Concerns About the Net
Sex on the Net: A Primary Concern
Advertising Food Products to Children: The Latest Concern
Other Areas of Concern
Solutions to Internet Concerns
On the Positive Side
Conclusion
Exercises
References
Chapter 12 The Family and Media
The Home as a Multimedia Environment
Socialization to Media Use Within the Family Context
Parental Mediation of Children's Media Use
Theoretical Perspectives
Reducing Screen Time in the Home
Exercises
References
Chapter 13 Media Literacy/Media Education: Solution to Big Media
Demands for Change
Big Media: Part of the Solution?
Defining Media Literacy
Media Education
Uses of Media Literacy
Does Media Literacy Work? Reviewing the Literature
Teaching Media Literacy Skills
Media Literacy and Public Health: Tobacco, Alcohol, and Drugs
Use of Emotion
Conundrum: Big Money
Media Literacy and Public Health: Nutrition and Obesity
Media Literacy and Public Health: Body Image
Media Literacy and Violence
Violence: Changing the Media Diet
Violence: Coviewing and Mediation
Media Literacy Programs as Violence Intervention
Using Media Productions
Channel One: The Largest Media Literacy Experiment
Channel One's Media Literacy Curriculum
The Research on Channel One
Media Literacy and Parents
Media Literacy and Corporate Funding
Teaching Media Literacy
Content of Media Literacy
Student-Produced Anti-Ads
Skills of Media Literacy
A Sample Deconstruction
Media Literacy Production
Creating Counter-Ads
Activism and Media Education
Summary
Exercises
References
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