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Cox, Jim 作者

译者

2008-5 出版日期

320 页数

$ 62.15 价格

丛书系列

9780786433919 图书编码

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发表于2025-02-06

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Sold on Radio 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Sold on Radio 在线电子书图书描述

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.

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