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Sold on Radio 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Cox, Jim 作者

譯者

2008-5 出版日期

320 頁數

$ 62.15 價格

叢書系列

9780786433919 圖書編碼

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發表於2024-11-09

Sold on Radio 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Sold on Radio 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Sold on Radio 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sold on Radio 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Sold on Radio 在線電子書圖書描述

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.

Sold on Radio 在線電子書下載 mobi epub pdf txt 在線電子書下載

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