Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zeithaml, Valarie A./ Bitner, Mary Jo/ Gremler, Dwayne D. 作者

译者

2008-5 出版日期

736 页数

$ 259.05 价格

丛书系列

9780073380933 图书编码

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Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Services Marketing 在线电子书图书描述

"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

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