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Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Research for Non-profit, Community and Creative Organizations
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简体网页||繁体网页
Kolb, Bonita 作者
译者
2008-7 出版日期
290 页数
356.00元 价格
丛书系列
9780750687607 图书编码

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Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 著者简介

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Marketing Research for Non-profit, Community and Creative Organizations 在线电子书 图书描述

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

* A unique book focusing on research methods for the nonprofit community

* Shows how to conduct a range of methods to improve performance

* Takes the reader through a step by step process

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