Battling Big Box 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Marks, Susan J. 作者

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出版日期

256 页数

$ 18.07 价格

丛书系列

9781601630285 图书编码

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发表于2024-12-29

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Battling Big Box 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Battling Big Box 在线电子书图书描述

Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors seems challenging, to put it kindly. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle???and beat???the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing, or services, it's a battle of David vs. Goliath on steroids. The mega-sized competition has deep pockets, massive advertising budgets, and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box.

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