Branding Only Works on Cattle 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Baskin, Jonathan Salem 作者

譯者

2008-9 出版日期

272 頁數

CDN$ 29.99 價格

叢書系列

9780446178013 圖書編碼

Branding Only Works on Cattle 在線電子書圖書標籤:

喜歡 Branding Only Works on Cattle 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-09-20

Branding Only Works on Cattle 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Branding Only Works on Cattle 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Branding Only Works on Cattle 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Branding Only Works on Cattle 在線電子書用戶評價

評分☆☆☆☆☆

Branding Only Works on Cattle 在線電子書著者簡介

Branding Only Works on Cattle 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Branding Only Works on Cattle 在線電子書圖書描述

Most people don't know it yet, but branding is dead.

Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:

-Dinosaur-headed execs in Microsoft ads didn't help sell software.

-Citibank's artsy "live richly" billboards didn't prompt a single new account.

-United Airlines' animated TV commercials didn't fill more seats on airplanes.

As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior.

Pretty pictures and funny taglines should be an after-thought: brands must target what consumers actually do . How companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn. This book will be the essential guide to understanding and thriving on this new branding dynamic.

Branding Only Works on Cattle 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!