Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place.Those policies can help retain customers, energize employees, and serve as brand-building tools.This book shows managers practical ways to make their companies environmentally responsible while staying profitable and efficient.Environmentalist and business woman Kim Carlson shows managers how to green company operations by: moving to a paperless office; recycling at work; setting up employee car shares; developing eco-friendly packaging; and, using green building products.She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.
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