Complete Guide to Writing Successful Fundraising Letters 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Complete Guide to Writing Successful Fundraising Letters

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Dixon, Charlotte Raines 作者
譯者
2008-4 出版日期
288 頁數
$ 28.19 價格
叢書系列
9781601382474 圖書編碼

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Complete Guide to Writing Successful Fundraising Letters 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Complete Guide to Writing Successful Fundraising Letters 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Complete Guide to Writing Successful Fundraising Letters 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Complete Guide to Writing Successful Fundraising Letters 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Complete Guide to Writing Successful Fundraising Letters 在線電子書 圖書描述

Book & CD-ROM. With over 1.4 million non-profit organisations in operation in the United States and an estimated 100 million fundraising letters mailed out each year, you may find yourself wondering how you can separate yourself from the hordes of nonprofits clamouring for donations. If you employ the techniques provided in this book, you will ensure that your letter stands out and achieves its goal. In this new, exhaustively researched book, you will learn everything you need to know about formatting a letter, using the word you, structuring a letter, emotional triggers, what works, what does not work, asking for year-end contributions, asking for the right amount, and common pitfalls to avoid. You will learn about follow-up letters, thank you letters, front-end premium letters, back-end premium letters, survey letters, special event letters, petition and protest letters, special appeal letters, renewal series letters, major donor letters, sustainer letters, and lapsed donor letters, as well as letters for recruiting new donors. Additionally, you will learn how to generate the best response, how to phrase your appeals, how to address your letter, how to write strong leads, how to open and close your letters, how to structure your letter, how to use compelling stories to your advantage, how to be personal, how to write with a sense of urgency, and hundreds of other writing tips. The guide provides you with a wealth of sample letters, examples, writing exercises, and forms all of which are included on the companion CD-ROM as well as detailed advice and instructive case studies. By reading this book, you will come to understand your donor and his attitudes. You will ultimately create a successful fundraising campaign and achieve your organisation's goals. Whether you are a non-profit focused on the arts, charities, wildlife protection, religion, health, science, literature, or any other field, you will find valuable information in this book.

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