"Harvard Business Review" on Retailing and Merchandising pdf epub mobi txt 电子书下载 2025

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出版者:

作者:Harvard Business School Press

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页数:208

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出版时间:2008-11

价格:$ 24.86

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isbn号码:9781422145920

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商业
零售

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Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

Some of the ideas you'll find include:

How to balance intuition and experience with critical data to get the right products to stores at just the right time

Whether merchandising optimization systems can create value for your company

How pricing and merchandising "signposts" create new perceptions of value that can drive demand

The five surprisingly simple essentials to successful retailing--and how to get them right