"Harvard Business Review" on Retailing and Merchandising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harvard Business School Press 作者

译者

2008-11 出版日期

208 页数

$ 24.86 价格

丛书系列

9781422145920 图书编码

"Harvard Business Review" on Retailing and Merchandising 在线电子书图书标签: 商业零售

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"Harvard Business Review" on Retailing and Merchandising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

"Harvard Business Review" on Retailing and Merchandising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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这本书的文章大都写于近20年前，书中零售业的一些话题今天甚至20年后仍将会被讨论：如何提高订单准确性？商品什么时候打折怎么打折？如何提高顾客粘性？标准化还是本土化？……

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"Harvard Business Review" on Retailing and Merchandising 在线电子书著者简介

"Harvard Business Review" on Retailing and Merchandising 在线电子书图书目录

"Harvard Business Review" on Retailing and Merchandising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

"Harvard Business Review" on Retailing and Merchandising 在线电子书图书描述

Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

Some of the ideas you'll find include:

How to balance intuition and experience with critical data to get the right products to stores at just the right time

Whether merchandising optimization systems can create value for your company

How pricing and merchandising "signposts" create new perceptions of value that can drive demand

The five surprisingly simple essentials to successful retailing--and how to get them right

"Harvard Business Review" on Retailing and Merchandising 在线电子书下载 mobi epub pdf txt 在线电子书下载

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