"Harvard Business Review" on Retailing and Merchandising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Harvard Business School Press 作者

譯者

2008-11 出版日期

208 頁數

$ 24.86 價格

叢書系列

9781422145920 圖書編碼

"Harvard Business Review" on Retailing and Merchandising 在線電子書圖書標籤: 商業零售

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發表於2025-01-01

"Harvard Business Review" on Retailing and Merchandising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

"Harvard Business Review" on Retailing and Merchandising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

"Harvard Business Review" on Retailing and Merchandising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

"Harvard Business Review" on Retailing and Merchandising 在線電子書用戶評價

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這本書的文章大都寫於近20年前，書中零售業的一些話題今天甚至20年後仍將會被討論：如何提高訂單準確性？商品什麼時候打摺怎麼打摺？如何提高顧客粘性？標準化還是本土化？……

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"Harvard Business Review" on Retailing and Merchandising 在線電子書著者簡介

"Harvard Business Review" on Retailing and Merchandising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

"Harvard Business Review" on Retailing and Merchandising 在線電子書圖書描述

Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

Some of the ideas you'll find include:

How to balance intuition and experience with critical data to get the right products to stores at just the right time

Whether merchandising optimization systems can create value for your company

How pricing and merchandising "signposts" create new perceptions of value that can drive demand

The five surprisingly simple essentials to successful retailing--and how to get them right

"Harvard Business Review" on Retailing and Merchandising 在線電子書下載 mobi epub pdf txt 在線電子書下載

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