Building Routes to Customers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Raulerson, Peter/ Malraison, Jean-claude/ Leboyer, Antoine 作者

译者

2009-2 出版日期

220 页数

$ 56.49 价格

丛书系列

9780387799506 图书编码

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发表于2024-11-24

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Building Routes to Customers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

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