Building Routes to Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Raulerson, Peter/ Malraison, Jean-claude/ Leboyer, Antoine 作者

譯者

2009-2 出版日期

220 頁數

$ 56.49 價格

叢書系列

9780387799506 圖書編碼

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發表於2025-02-10

Building Routes to Customers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Building Routes to Customers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Building Routes to Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Building Routes to Customers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Building Routes to Customers explains the powerful "Routes-to-Market" approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

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