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Sellnow, Timothy L./ Ulmer, Robert R./ Seeger, Matthew W./ Littlefield, Robert 作者

译者

2008-11 出版日期

200 页数

$ 90.34 价格

丛书系列

9780387797267 图书编码

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Effective Risk Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

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