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Brand Storming 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fioroni, Michele/ Titterton, Garry 作者

译者

2009-1 出版日期

240 页数

$ 63.28 价格

丛书系列

9780230222434 图书编码

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发表于2024-11-08

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Brand Storming 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The brand has pervaded the entire field of human existence, filled every corner of the planet -- even the most remote ones -- and it has moved its front line well beyond the areas of competence it traditionally inhabited. In today's society, the brand must satisfy a multitude of expectations. We have witnessed a revolution in the way consumers relate to a product; consumers are increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer ideas, creativity, meanings and a lifestyle. A brand must provide the answers to anxieties and desires, promoting itself as a 'compass' with which to navigate today's complex society. This book proposes a refinement of the brand's role in the new millennium. Brand Storming sets out to provide a guide for business people to meet consumer expectations. The book also helps business managers and students to understand the principles of branding.

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