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Brand Storming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fioroni, Michele/ Titterton, Garry 作者

譯者

2009-1 出版日期

240 頁數

$ 63.28 價格

叢書系列

9780230222434 圖書編碼

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發表於2024-09-21

Brand Storming 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Storming 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Storming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Storming 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Storming 在線電子書圖書描述

The brand has pervaded the entire field of human existence, filled every corner of the planet -- even the most remote ones -- and it has moved its front line well beyond the areas of competence it traditionally inhabited. In today's society, the brand must satisfy a multitude of expectations. We have witnessed a revolution in the way consumers relate to a product; consumers are increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer ideas, creativity, meanings and a lifestyle. A brand must provide the answers to anxieties and desires, promoting itself as a 'compass' with which to navigate today's complex society. This book proposes a refinement of the brand's role in the new millennium. Brand Storming sets out to provide a guide for business people to meet consumer expectations. The book also helps business managers and students to understand the principles of branding.

Brand Storming 在線電子書下載 mobi epub pdf txt 在線電子書下載

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