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Marketing Mistakes and Successes 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hartley, Robert F. 作者

译者

2009-2 出版日期

416 页数

651.00元价格

丛书系列

9780470169810 图书编码

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发表于2024-11-23

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Marketing Mistakes and Successes 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Mistakes and Successes 在线电子书图书描述

This best-selling casebook, now in its 11 th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

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