Managing Service Firms 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Managing Service Firms

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Skalen, Per 作者
译者
2010-3 出版日期
198 页数
$ 146.90 价格
丛书系列
9780415473262 图书编码

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发表于2024-11-10


Managing Service Firms 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Managing Service Firms 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Managing Service Firms 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars.Skalen analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.

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