Managing Service Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Skalen, Per 作者

譯者

2010-3 出版日期

198 頁數

$ 146.90 價格

叢書系列

9780415473262 圖書編碼

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發表於2024-11-09

Managing Service Firms 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Managing Service Firms 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Managing Service Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Managing Service Firms 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Managing Service Firms 在線電子書圖書描述

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Skalen focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a 'dominant managerial logic' by many marketing scholars.Skalen analyzes the governmentality of service marketing through textual representations of managerial marketing and a case study of a service organization. Based on the former, the author argues that managerial marketing has always promoted and fostered customer orientation as the main governmental rationality and that this rationality in service marketing targets human beings more exclusively than previously. This book contributes to critical marketing research since this research tradition lacks studies of empirical responses to managerial marketing which articulate a radical social critique.

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