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The Innovation Manual 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Midgley, David 作者

译者

2009-4 出版日期

328 页数

362.00元价格

丛书系列

9780470724538 图书编码

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发表于2024-09-17

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The Innovation Manual 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Innovation Manual 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

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