International Marketing and Export Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Albaum, Gerald/ Duerr, Edwin 作者

译者

2008-8 出版日期

736 页数

$ 145.77 价格

丛书系列

9780273713876 图书编码

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发表于2024-11-25

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International Marketing and Export Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Marketing and Export Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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International Marketing and Export Management 在线电子书图书描述

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports. There is increased coverage of the 2 most important emerging markets of the the 21st century; China and India. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.

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