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ICE CREAM MIX-INS

Easy Homemade Treats

WHETHER IT'S A CASUAL COOL TREAT for kids on a hot summer day or a dressed-up dessert for the fanciest occasion, everyone loves the delicious taste of homemade ice cream but now there is a twist-recipes that show how to "mix-in" some favorite ingredients into softened premium ice cream. With mix-ins from espresso, bourbon, and Mexican vanilla to cinnamon, toasted coconut, or crushed Oreo cookies, anyone can dress up the plainest premium ice cream to make it a truly exquisite treat.

In Ice Cream Mix-ins, favorite treats are easy to make with a few simple ingredients and include steps for being creative with recipes such as Orange Blossom Honey Vanilla, Fresh Pear Sorbet, and New Orleans Creme Brulee.

Simple recipes for "mixing in" ingredients to premium ice creams give easy-to-make treats for those who want to enjoy the flavor of homemade ice cream but are short on time.

Recipes for fancy upscale ice cream concoctions will appeal to the ice cream aficionado.

Includes recipes for homemade sauces.

The global ice cream market continues to grow. According to a recent report by market analyst Euromonitor International, global retail sales of ice cream were worth $59 billion in 2006, 4 percent higher than the year before. Western Europe and North America were the biggest markets, accounting for 36 percent and 28 percent of the total, respectively.

Online marketing and promotions.

Print and web advertising campaign.

National broadcast and print publicity.

Co-op available.

Jeff Keys is the owner of Vintage Restaurant in Sun Valley, Idaho, which is known for its rustic elegance and sophisticated cuisine as well as its famous homemade Mountain Decadence ice creams. Jeff is also the author of the cookbook Vintage Restaurant: Handcrafted Cuisine from a Sun Valley Favorite.