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Marketing Financial Services 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jillian Farquhar 作者

Palgrave Macmillan

译者

2010-5-19 出版日期

404 页数

EUR 45.99 价格

丛书系列

9780230201187 图书编码

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发表于2024-11-04

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Marketing Financial Services 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions -- and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.

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