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Marketing Financial Services 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jillian Farquhar 作者

Palgrave Macmillan

譯者

2010-5-19 出版日期

404 頁數

EUR 45.99 價格

叢書系列

9780230201187 圖書編碼

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發表於2024-11-29

Marketing Financial Services 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Financial Services 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Financial Services 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Financial Services 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Financial Services 在線電子書圖書描述

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions -- and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.

Marketing Financial Services 在線電子書下載 mobi epub pdf txt 在線電子書下載

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