JOHN L. COMAROFF is the Harold M. Swift Distinguished Service Professor of Anthropology at the Uni versity of Chicago, Honorary Professor, University of Cape Town, and Research Professor, American Bar Foundation.
JEAN COMAROFF is the Bernard E. and Ellen C. Sunny Distinguished Service Professor of Anthropology at the University of Chicago, Director, Chicago Center for Contemporary Theory, and Honorary Professor, University of Cape Town.
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity?
Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe.
Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
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對文化批評理論和經典勞動/生産理論的一個翻轉,在商品化的過程中族群性和身份認同得到一種(再)建構/確認(關聯:産權,lawfare,新自由主義下的政治-經濟與生命主體)。現代始終懸宕的主體性在生産/消費的一刻得到暫時的確定性,所以authenticity就不再是要去探究其真假的東西啦。——聯係到當下中國的話應該是種種”地方性Inc.“吧。
评分超多人推薦。個人感覺觀點不太新,但分析得很透徹。
评分過度玩弄概念和詞藻就不好瞭
评分超多人推薦。個人感覺觀點不太新,但分析得很透徹。
评分超多人推薦。個人感覺觀點不太新,但分析得很透徹。
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