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Ward, Douglas B. 作者

译者

2009-12 出版日期

224 页数

$ 63.85 价格

丛书系列

9781439900154 图书编码

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A New Brand of Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

A New Brand of Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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读marketing的推荐读物。中大深圳图书馆。

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读marketing的推荐读物。中大深圳图书馆。

评分☆☆☆☆☆

读marketing的推荐读物。中大深圳图书馆。

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读marketing的推荐读物。中大深圳图书馆。

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A New Brand of Business 在线电子书著者简介

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A New Brand of Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

A New Brand of Business 在线电子书图书描述

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In "A New Brand of Business", Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin's work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research - particularly in regard to Curtis' readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.

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