A New Brand of Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ward, Douglas B. 作者

譯者

2009-12 出版日期

224 頁數

$ 63.85 價格

叢書系列

9781439900154 圖書編碼

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發表於2024-09-17

A New Brand of Business 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

A New Brand of Business 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

A New Brand of Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

A New Brand of Business 在線電子書用戶評價

評分☆☆☆☆☆

讀marketing的推薦讀物。中大深圳圖書館。

評分☆☆☆☆☆

讀marketing的推薦讀物。中大深圳圖書館。

評分☆☆☆☆☆

讀marketing的推薦讀物。中大深圳圖書館。

評分☆☆☆☆☆

讀marketing的推薦讀物。中大深圳圖書館。

評分☆☆☆☆☆

讀marketing的推薦讀物。中大深圳圖書館。

A New Brand of Business 在線電子書著者簡介

A New Brand of Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

A New Brand of Business 在線電子書圖書描述

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In "A New Brand of Business", Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin's work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research - particularly in regard to Curtis' readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.

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