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The Practice of Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McGivern, Yvonne 作者

译者

2008-11 出版日期

584 页数

$ 133.79 价格

丛书系列

9780273717072 图书编码

The Practice of Market Research 在线电子书图书标签: market research Marketing教科书 MarketResearch

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The Practice of Market Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Practice of Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Practice of Market Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Practice of Market Research 在线电子书图书描述

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.

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