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The Practice of Market Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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McGivern, Yvonne 作者

譯者

2008-11 出版日期

584 頁數

$ 133.79 價格

叢書系列

9780273717072 圖書編碼

The Practice of Market Research 在線電子書圖書標籤: market research Marketing教科書 MarketResearch

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The Practice of Market Research 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Practice of Market Research 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Practice of Market Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Practice of Market Research 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Practice of Market Research 在線電子書圖書描述

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics. This book is linked to The Market Research Society and has plenty of real life examples from big-name companies such as McDonalds and Levis as well as governments and charities. The author's depth of insight and experience of the real world of market research is evident throughout this book.

The Practice of Market Research 在線電子書下載 mobi epub pdf txt 在線電子書下載

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