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Barrera, Rick 作者

译者

2009-4 出版日期

226 页数

205.00元价格

丛书系列

9781591842682 图书编码

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发表于2024-11-24

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Overpromise and Overdeliver 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

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