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Overpromise and Overdeliver 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Barrera, Rick 作者

譯者

2009-4 出版日期

226 頁數

205.00元價格

叢書系列

9781591842682 圖書編碼

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發表於2024-11-24

Overpromise and Overdeliver 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Overpromise and Overdeliver 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Overpromise and Overdeliver 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

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