Marketing Accountability 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

McDonald, Malcolm/ Mouncey, Peter 作者

译者

2009-7 出版日期

293 页数

£ 30.00 价格

丛书系列

9780749453862 图书编码

Marketing Accountability 在线电子书图书标签:

喜欢 Marketing Accountability 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-09-20

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Marketing Accountability 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Accountability 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Accountability 在线电子书用户评价

评分☆☆☆☆☆

Marketing Accountability 在线电子书著者简介

Marketing Accountability 在线电子书图书目录

Marketing Accountability 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Accountability 在线电子书图书描述

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any senior marketing professional. Based on seven year's research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. "Marketing Accountability" will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Marketing Accountability 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!