Marketing Accountability 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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McDonald, Malcolm/ Mouncey, Peter 作者

譯者

2009-7 出版日期

293 頁數

£ 30.00 價格

叢書系列

9780749453862 圖書編碼

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發表於2024-09-20

Marketing Accountability 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Accountability 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Accountability 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Accountability 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Accountability 在線電子書圖書描述

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. "Marketing Accountability" by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any senior marketing professional. Based on seven year's research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. "Marketing Accountability" will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

Marketing Accountability 在線電子書下載 mobi epub pdf txt 在線電子書下載

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