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Blaszczyk, Regina Lee 作者

译者

2008-12 出版日期

330 页数

$ 31.58 价格

丛书系列

9780882952642 图书编码

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American Consumer Society, 1865-2005 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Consumer Society, 1865-2005 在线电子书图书描述

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they'll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit websites at any place, any time. Victorian mothers just would not understand.

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