American Consumer Society, 1865-2005 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Blaszczyk, Regina Lee 作者

譯者

2008-12 出版日期

330 頁數

$ 31.58 價格

叢書系列

9780882952642 圖書編碼

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發表於2024-09-19

American Consumer Society, 1865-2005 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

American Consumer Society, 1865-2005 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

American Consumer Society, 1865-2005 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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American Consumer Society, 1865-2005 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

American Consumer Society, 1865-2005 在線電子書圖書描述

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they'll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit websites at any place, any time. Victorian mothers just would not understand.

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