The success of any interview or questionnaire depends upon good question design, yet most of the available literature has been devoted to interview techniques, rather than question formulation. This practical book provides a coherent, theoretical basis for the construction of valid and reliable questions for interviews and questionnaires. The theoretical framework used in the book provides a set of principles that, when followed, will increase the validity and reliability of verbal data collected for social research. Dr Foddy outlines the problems which can arise when framing questions with clarity and commonsense. He has written a wide ranging, useful book for survey practitioners working in the social sciences.
具體描述
讀後感
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評分With the development of the advertising industry, advertising family is growing up, not for profit advertising, also growth in public service ads. Public service ads, as a new form of advertising, short and lightweight forms of advertising and a special te...
評分Advertising is an important component of modern mass culture, every moment of the Ad shows, you can see or come into huge contact with the advertising. It is this impact of advertising, many businesses under the full effort in every possible way to attract ...
評分Advertising is an important component of modern mass culture, every moment of the Ad shows, you can see or come into huge contact with the advertising. It is this impact of advertising, many businesses under the full effort in every possible way to attract ...
用戶評價
傳播學調查方法研究
评分傳播學調查方法研究
评分傳播學調查方法研究
评分傳播學調查方法研究
评分傳播學調查方法研究
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