Testing, Testing 1, 2, 3 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Warwick, Mal 作者

译者

2003-3 出版日期

272 页数

231.00元价格

丛书系列

9780787967123 图书编码

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发表于2024-11-08

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Testing, Testing 1, 2, 3 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing-when done correctly-can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38

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