The Michelin Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Michelin Men

简体网页||繁体网页
Lottman, Herbert R. 作者
译者
出版日期
310 页数
$ 35.03 价格
丛书系列
9781860648960 图书编码

The Michelin Men 在线电子书 图书标签:  


喜欢 The Michelin Men 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-28


The Michelin Men 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Michelin Men 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Michelin Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



The Michelin Men 在线电子书 用户评价

评分

评分

评分

评分

评分

The Michelin Men 在线电子书 著者简介

Lottman (Man Ray's Montparnasse), former European correspondent for PW, delivers an intriguing history of the French family-controlled tire company that had its beginnings in 1832, when two cousins opened a factory in the small central French town of Clermont-Ferrand. Two of the founders' grandsons, Edouard and Andre Michelin, took over and began manufacturing rubber bicycle tires. They later expanded to the production of tires for automobiles and planes, advertising their wares by sponsoring long-distance races and, in 1900, publishing the first Guide Michelin, which encouraged travel by car. Even more successful promotion occurred when Bidendum, the rotund company logo, was created. Considering that Lottman did not have the cooperation of the Michelins, renowned for obsessive secrecy in product development and finances, his readable account is surprisingly detailed about the inner workings of the business. He presents the positive aspects of their enterprise, including a reputation for quality and innovation (they invented a detachable tire in 1891 and the radial tire in 1946) that insured dominance of the international tire market. Their highly popular, incorruptible travel guides still advise travelers where to eat and lodge. Lottman, however, does not neglect Michelin's less attractive activities. The company has always been paternalistic and virulently anti-union, and, in the early years, fired labor activists. Lottman explains that before WWII, some family members were involved in a right-wing terrorist bombing and, during the war, the company cooperated with the Vichy government and produced war materiel for the Nazis. Photos.


The Michelin Men 在线电子书 图书目录


The Michelin Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Michelin Men 在线电子书 图书描述

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

The Michelin Men 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Michelin Men 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

The Michelin Men 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





The Michelin Men 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有