Why Ireland Never Invaded America 在线电子书 图书标签:
发表于2024-11-25
Why Ireland Never Invaded America 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
At last, a book on corporate strategy which is both educational and entertaining. American Jake Boyd vacations in Ireland for seven days and meets his Irish cousin, Finbarr Kozlowski. Jake's six-year-old business is struggling. To Jake's surprise, his Irish cousin Finbarr happens to be a business guru and know-it-all who takes Jake through lessons on Vision, Branding and Brand Experience, Understanding your Market, Attitude, Innovation, and Business Execution. Entities referenced in a well-researched manner include Harley-Davidson, JetBlue, Starbucks, McDonald?s, Kmart, Lexus, Ryanair. The heavy-metal-loving Finbarr even references Motorhead, Metallica, U2 and Evel Knievel to get his messages across. Innovative or unique business concepts Finbarr discusses include VIP products (Innovation), Genchi Genbutsu (Consumer Insight), and The ER Factor ? Drivers of Corporate Health. (Business Execution).
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Why Ireland Never Invaded America 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024