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Rural Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Velayudhan, Sanal Kumar 作者

译者

2007-12 出版日期

252 页数

$ 51.98 价格

丛书系列

9780761935889 图书编码

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发表于2024-11-25

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Rural Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Rural Marketing 在线电子书图书描述

This highly practical and informative book provides unique insights into the essential features of rural markets in India, as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases throughout to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: the nature and patterns of rural behaviour; a detailed profile of the rural market; the opportunities available in rural markets and new methods used to access the rural consumer; strategic decisions for new product development; promotion, distribution, communication, and channel servicing decisions; the importance of rural market institutions such as haats and melas; and, emerging channels to access rural market products.

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