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Rural Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Velayudhan, Sanal Kumar 作者

譯者

2007-12 出版日期

252 頁數

$ 51.98 價格

叢書系列

9780761935889 圖書編碼

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發表於2024-11-10

Rural Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Rural Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Rural Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Rural Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Rural Marketing 在線電子書圖書描述

This highly practical and informative book provides unique insights into the essential features of rural markets in India, as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases throughout to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: the nature and patterns of rural behaviour; a detailed profile of the rural market; the opportunities available in rural markets and new methods used to access the rural consumer; strategic decisions for new product development; promotion, distribution, communication, and channel servicing decisions; the importance of rural market institutions such as haats and melas; and, emerging channels to access rural market products.

Rural Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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