Marketing Management for Nonprofit Organizations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sargeant, Adrian 作者

译者

2009-6 出版日期

520 页数

$ 83.62 价格

丛书系列

9780199236152 图书编码

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Marketing Management for Nonprofit Organizations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Management for Nonprofit Organizations 在线电子书图书描述

The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.The new edition will be accompanied by an online resource centre for the first time, comprising the following features: Student resources: Web links to other websites of value to students specialising in the field Self test quizzes (MCQs) Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) Further reading list Podcasts from practitioners and from own lectures and presentations Lecturer resources: A Lecturer's Manual comprising: PowerPoint slides of the diagrams in the book Additional case studies of approximately 500 words (2-3 per sector specific chapter) Guidance on how to use the case studies

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