By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有