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Advertising and the Mind of the Consumer 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sutherland, Max/ Sylvester, Alice K. 作者

译者

2009-10 出版日期

384 页数

$ 30.45 价格

丛书系列

9781741755992 图书编码

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Advertising and the Mind of the Consumer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising and the Mind of the Consumer 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising and the Mind of the Consumer 在线电子书图书描述

By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.

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